During other parts of my life, I have worked with Microsoft, HP, Best Buy and other tech companies to develop their marketing strategies. Through the years, I applied my organizational development experience and MBA to help them setup innovation labs. Ultimately, I struck out on my own to create a sustainability analytics firm to help companies track their impact on climate change. This business I sold in 2013 and came back to teaching and research. Right now, I'm fascinated by how mindfulness improves entrepreneurship education. My PhD in education is in that area.